Using Phycology in Digital Marketing.
What is Digital Psychology? Digital psychology (also known as web psychology), is a fairly new term which combines digital marketing with the theory of behavioral economics and psychology to create a form of communication that is persuasive to our unconscious mind.Using psychological theories is a great way to improve the success of your marketing messages without any additional technologies or big budgets. These theories can help you better understand your customers, understand how they think and create content that cuts through the information overload we’re all bombarded with. However, to successfully do this, one cannot be doing random experiments. Only calibrated experimentation and testing can help achieve improved conversion rates using these theories.
Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Ronald Jay Cohen. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.023, ranking it 78th out of 140 journals in the category "Business"[1] and 33rd out of 82 in the category "Psychology, Applied".[2]
Consumer behaviour. .
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics).The Galeries Royales Saint-Hubert shopping arcade in Brussels, Belgium. Consumer behaviour, in its broadest sense, is concerned with how consumers select, decide and use goods and services.The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general (brand-influencers, opinion leaders).
Research on consumer behaviour.
Research has shown that consumer behaviour is difficult to predict, even for experts in the field; however, new research methods, such as ethnography, consumer neuroscience, and machine learning[1] are shedding new light on how consumers make decisions. In addition, customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour. The extensive data produced by these databases enables detailed examination of behavioural factors that contribute to customer re-purchase intentions, consumer retention, loyalty and other behavioural intentions such as the willingness to provide positive referrals, become brand advocates or engage in customer citizenship activities. Databases also assist in market segmentation, especially behavioural segmentation such as developing loyalty segments, which can be used to develop tightly targeted, customized marketing strategies on a one-to-one basis. (Also see relationship marketing).
How to me successful digital marketer.
To be successful, digital marketers often have to be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better marketing results. The following are 7 must-know psychology lessons that you should apply to your strategy as soon as possible to boost your digital marketing game. Of course, it goes without saying that only through carefully calibrated experimentation should these lessons be applied for better engagement.
. Emotional marketing
There are two types of strategies that affect consumers’ buying habits:
Rational marketing promotes the quality and usefulness of the product, emphasizes the benefits, and appeals to the rational or logical consumer, whereas emotional marketing approaches consumers on a personal level and focuses on the tone, lighting, and mood to increase loyalty and boost conversions.
It’s been proven that consumers base their purchase decisions around feelings and emotions rather than the rational information of products’ features and attributes. So, it’s worth remembering that customers will more likely be loyal to brands that evoke a positive emotional response. Use this knowledge in your content marketing strategy and create content that:
– Inspires, creates excitement and interest– Reminds of special moments
– Sparks conversations, reactions, and engagements
Conversion Rate Optimization Customer Engagement
Customer Experience
Usability Testing
Landing Page Optimization
Grow Traffic and Subscribers
Visitor Behaviour Analysis
Cart Abandonment
Website Redesign
Website Optimization
Website Analysis
Experimentation Platform
Monthly letters
Letters From the Founder
Letters From the Editor
Product Updates
LANGUAGES
ENDEES
Perfect example.
Apple is the perfect example of a company that uses emotions to connect with their consumers and increase brand loyalty. Apple’s marketing strategies tend to create a desire to become a part of a lifestyle movement, to be a part of something bigger. When Apple joined Instagram, their #ShotoniPhone campaign fully encompassed those values. Instead of focusing on shiny product shots, Apple invites regular users around the world to share their iPhone photography with others.