Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.[1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.[2] In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".[3]
SMS marketing
MMS
Push notifications
App-based marketing
In-game mobile marketing
Bluetooth
Proximity systems
Location-based services
Ringless voicemail
User-controlled media
Privacy concerns
Classification
References
Men,s and women fashion collection.